Visual Instinct: Fashion Talks Returns with Ante Begić and Sven Vranješ

The conversation stayed on what the title promised: how taste develops, when a decision is made by eye rather than by argument, and what it means today to have a recognisable hand in design. Karla took the two practices where they overlap and where they part ways.

Sven Vranješ works where branding, campaigns, motion and VFX meet, between global brands and the local scene, and treats taste as a filter: rhythm, movement and colour pass through it and come out as layout, tempo and atmosphere. Ante Begić left agency life for an independent practice that runs from visual identities and creative concepts to pop-ups, brand activations, launches and large events, with a network of collaborators in photography, film, styling and production, and stays in every phase of a project. Both studied visual communications at the School of Design in Zagreb, and the evening kept returning to that shared starting point and the very different roads out of it.

Fashion Talks is the conversation series Holographik Space has run since May 2025. The guests so far: Nikola Filić and Deni Horvatić, Barbara Janković and Ivoje Stepić, the stylists Ana Nikačević and Petar Trbović, the photographers Franjo Matković and Matej Jurčević, and now Ante Begić and Sven Vranješ.

Entry is always free and there is no reservation, which is why the floor fills early. The next edition will be announced here on the news page, on Instagram and in the newsletter below.